Washington University MBA Student Develops New Chamber Strategic Plan

Clayton Chamber of Commerce 2.0

Emily Bremer | February 23, 2026


The City of Clayton is a major hub for our County Government, as well as large corporations to small businesses. It represents a major economic force within Metropolitan St. Louis as well as the State of Missouri. As you know, the Clayton Chamber of Commerce was dissolved in 2024. A group of former members and concerned business owners convened to establish a long-term solution for the business community going forward.  Thanks to the efforts of our research partner, Washington University Olin Business School, and especially Academic Director of Experiential Learning and Curricular Advancement, Michael Wall as well as Professional MBA student Riya Zachariah, we now have a roadmap for our newly formed Chamber Board to follow.


Their research into successful Chambers confirmed and recommended the best path forward would include the involvement of all four pillars represented in our business community: 1-Large Organizations, 2-Regional Anchors, 3-Small Businesses, and 4-Entrepreneurs & Sole Proprietors. As a Board, we chose to include a fifth pillar representing Non-Profit organizations. The Chamber Board includes members from all five pillars and looks forward to including organizations from Clayton and surrounding municipalities.  This collaborative approach across business segments and the inclusion of our surrounding community is what inspired our new Collective branding.


While we have established this solid framework and foundation, we are turning to you, the business community, to put the full plan in motion. We hope that you consider joining the Clayton Chamber Collective.  It will take all of us to make this a successful venture to provide meaningful and relevant support for members both today and into the future. 


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